An investor presentation or pitch deck is an opportunity to sell the business in the shortest period. I always ensure that the character and energy of the business owner are captured in the pitch deck. Each pitch deck will include the areas outlined below with captivating graphics and flow that will not only entice the audience but get them to take action. Through the AIDA Model, I try to ensure that the presentation attracts their Attention to the business, arouse their Interest through the value proposition, make them Desire the need to be part of the business and Act on the presentation scope.

• Vision and value proposition
• The problem
• The solution
• Target market and opportunity
• Revenue model or business model
• Traction and validation/roadmap
• Competition
• Marketing and sales strategy
• Financials
• Investment and use of funds
• Team